Generating 400+ Qualified Buyer Leads for a New Residential Development
A new residential development needed to generate qualified buyer leads ahead of launch. Drone footage, virtual tour content, and precisely targeted Meta and Google campaigns delivered over 400 qualified leads in the pre-launch window.
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The Situation
A new residential development needed to generate qualified buyer leads ahead of launch. Drone footage, virtual tour content, and precisely targeted Meta and Google campaigns delivered over 400 qualified leads in the pre-launch window.
The Problem
The developer had strong architectural plans but no digital presence and no lead pipeline ahead of their launch date. Competing developments were already running paid campaigns, and the client needed to build awareness and capture buyer interest fast.
Our Strategy
We produced cinematic drone footage and a virtual property walkthrough, built a dedicated project microsite with lead capture, and ran parallel Meta and Google Ads campaigns targeting property-intent audiences segmented by budget and family stage.
Implementation
- Drone photography and video production covering the full development site
- Dedicated project microsite with floor plans, pricing, and lead capture forms
- Meta Ads campaign with custom and lookalike audience targeting
- Google Search and Display campaigns targeting property-purchase intent keywords
- Automated lead follow-up sequence via email and WhatsApp
- Weekly lead quality reporting with the sales team
How This Engagement Unfolded
Discovery & Audit
The developer had strong architectural plans but no digital presence and no lead pipeline ahead of their launch date. Competing developments were already running paid campaigns, and the client needed to build awareness and capture buyer interest fast.
Strategy
We produced cinematic drone footage and a virtual property walkthrough, built a dedicated project microsite with lead capture, and ran parallel Meta and Google Ads campaigns targeting property-intent audiences segmented by budget and family stage.
Implementation
Drone photography and video production covering the full development site
Results & Scale
The campaign generated enough qualified pipeline to reach the developer's pre-launch sales target a full month ahead of schedule, at a cost-per-lead 55% lower than their previous agency's benchmark.
Measurable Impact
Return on Investment
The campaign generated enough qualified pipeline to reach the developer's pre-launch sales target a full month ahead of schedule, at a cost-per-lead 55% lower than their previous agency's benchmark.
What Made the Difference
- Creative Studio and Meta Ads and Google Ads performed best when planned together, not as isolated campaigns
- Clear, agreed-upon success metrics from day one made monthly reporting straightforward
- Consistent execution over the full engagement mattered more than any single tactic
- The campaign generated enough qualified pipeline to reach the developer's pre-launch sales target a full month ahead of schedule, at a cost-per-lead 55% lower than their previous agency's benchmark.
A Look at the Work
What We Used to Get These Results
Explore the Services Behind This Result
Creative Studio
Our in-house creative studio produces photography, video, drone footage, and motion graphi…
Learn moreMeta Advertising (Facebook & Instagram)
We plan, design, and optimize Meta ad campaigns that move people from scroll-stopping crea…
Learn moreGoogle Ads Management
From Search and Shopping to Performance Max and YouTube, our certified specialists build, …
Learn more"The drone footage alone changed how buyers perceived the project before it was even built. Combined with the ad targeting, our sales team had more qualified conversations than they could keep up with."
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