15 Website Tips That Actually Improve Conversions

Speed & Performance

• Compress and properly size every image before upload
• Use a fast, reliable hosting provider — don't underspend here
• Minimize third-party scripts that slow down page load
• Test your site speed on mobile specifically, not just desktop

Design & UX

• Design mobile-first, since most visitors arrive on mobile
• Keep navigation simple — visitors shouldn't have to think about where to click
• Use real photography over generic stock images wherever possible
• Make your phone number and contact details visible on every page

Conversion & Trust

• Every page needs one clear, obvious call-to-action
• Show real testimonials, reviews, or case studies above the fold if possible
• Keep contact forms short — every extra field reduces completion rate
• Add trust signals: certifications, years in business, client logos
• Make sure your site is secure (HTTPS) — browsers now flag insecure sites clearly
• Test your own contact form regularly to make sure it still works
• Review analytics monthly to see where visitors actually drop off