Scaling a Fashion E-commerce Brand from Local to National Reach
A Kathmandu-based apparel brand wanted to expand beyond local buyers to a nationwide customer base. Full-funnel e-commerce marketing scaled monthly revenue significantly while improving repeat purchase rate.
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The Situation
A Kathmandu-based apparel brand wanted to expand beyond local buyers to a nationwide customer base. Full-funnel e-commerce marketing scaled monthly revenue significantly while improving repeat purchase rate.
The Problem
The brand had a loyal but small local customer base and an underperforming online store with high cart abandonment. There was no email or retention strategy, and paid ads were unfocused across too many audiences.
Our Strategy
We rebuilt the product feed and Shopping campaigns, implemented Klaviyo-based email automation for cart recovery and post-purchase flows, and refined Meta audience targeting around top-performing customer segments identified from store data.
Implementation
- Product feed cleanup and Google Shopping campaign launch
- Klaviyo email automation: welcome series, cart recovery, post-purchase flows
- Meta Ads audience refinement based on purchase-data lookalikes
- Influencer-style UGC content production for ad creative
- Conversion rate optimization across product and checkout pages
How This Engagement Unfolded
Discovery & Audit
The brand had a loyal but small local customer base and an underperforming online store with high cart abandonment. There was no email or retention strategy, and paid ads were unfocused across too many audiences.
Strategy
We rebuilt the product feed and Shopping campaigns, implemented Klaviyo-based email automation for cart recovery and post-purchase flows, and refined Meta audience targeting around top-performing customer segments identified from store data.
Implementation
Product feed cleanup and Google Shopping campaign launch
Results & Scale
Email flows alone now account for over 20% of monthly online revenue on autopilot, while blended customer acquisition cost dropped by nearly a third year-over-year.
Measurable Impact
Return on Investment
Email flows alone now account for over 20% of monthly online revenue on autopilot, while blended customer acquisition cost dropped by nearly a third year-over-year.
What Made the Difference
- E-commerce Marketing and Social Media and Meta Ads performed best when planned together, not as isolated campaigns
- Clear, agreed-upon success metrics from day one made monthly reporting straightforward
- Consistent execution over the full engagement mattered more than any single tactic
- Email flows alone now account for over 20% of monthly online revenue on autopilot, while blended customer acquisition cost dropped by nearly a third year-over-year.
A Look at the Work
What We Used to Get These Results
Explore the Services Behind This Result
E-commerce Marketing
From product feed optimization to Google Shopping and marketplace marketing, we help e-com…
Learn moreSocial Media Marketing
From content planning to community management, our social team builds consistent, on-brand…
Learn moreMeta Advertising (Facebook & Instagram)
We plan, design, and optimize Meta ad campaigns that move people from scroll-stopping crea…
Learn more"We went from being a locally-loved brand to shipping orders across the country every week. The email automation especially has been a completely new revenue stream for us."
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