Driving a 3x Increase in Qualified Study-Abroad Applications
A study-abroad consultancy needed to compete with larger, better-funded competitors for high-intent search traffic. Sharper campaign targeting and destination-specific content tripled qualified applications.
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The Situation
A study-abroad consultancy needed to compete with larger, better-funded competitors for high-intent search traffic. Sharper campaign targeting and destination-specific content tripled qualified applications.
The Problem
Cost-per-click on core keywords was climbing fast due to competition, and the consultancy's landing pages weren't converting visitors who did click through, wasting a large share of ad spend.
Our Strategy
We restructured Google Ads campaigns around destination and course-specific intent, built dedicated conversion-optimized landing pages for each major destination, and layered in content marketing and social proof to build trust ahead of the consultation call.
Implementation
- Google Ads account restructure around destination and intent-based ad groups
- Destination-specific landing pages with conversion-focused design
- Content marketing: application guides, visa-process content, and student success stories
- Social media strategy featuring student testimonials and application deadlines
- Lead qualification workflow to prioritize sales follow-up
How This Engagement Unfolded
Discovery & Audit
Cost-per-click on core keywords was climbing fast due to competition, and the consultancy's landing pages weren't converting visitors who did click through, wasting a large share of ad spend.
Strategy
We restructured Google Ads campaigns around destination and course-specific intent, built dedicated conversion-optimized landing pages for each major destination, and layered in content marketing and social proof to build trust ahead of the consultation call.
Implementation
Google Ads account restructure around destination and intent-based ad groups
Results & Scale
The consultancy reached its annual enrollment target two intake cycles ahead of the original projection, while spending a smaller share of revenue on paid acquisition than in the prior year.
Measurable Impact
Return on Investment
The consultancy reached its annual enrollment target two intake cycles ahead of the original projection, while spending a smaller share of revenue on paid acquisition than in the prior year.
What Made the Difference
- Google Ads and Content Marketing and Social Media performed best when planned together, not as isolated campaigns
- Clear, agreed-upon success metrics from day one made monthly reporting straightforward
- Consistent execution over the full engagement mattered more than any single tactic
- The consultancy reached its annual enrollment target two intake cycles ahead of the original projection, while spending a smaller share of revenue on paid acquisition than in the prior year.
A Look at the Work
What We Used to Get These Results
Explore the Services Behind This Result
Google Ads Management
From Search and Shopping to Performance Max and YouTube, our certified specialists build, …
Learn moreContent Marketing
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Learn moreSocial Media Marketing
From content planning to community management, our social team builds consistent, on-brand…
Learn more"We were burning budget on clicks that never converted. Arnico rebuilt the funnel around what students actually needed to see before booking a consultation, and the difference was immediate."
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