- Google Ads Wins for Existing Demand
- Meta Ads Wins for Creating Demand
- The Real Answer: Most Businesses Need Both
- A Simple Starting Framework
This is one of the most common questions we get from new clients — and the honest answer is "it depends on what you're selling and to whom." Here's the framework we actually use with clients.
Google Ads Wins for Existing Demand
If people are already searching for what you offer — "emergency plumber Kathmandu," "best dental clinic near me" — Google Ads captures that demand at the exact moment of intent. It's the better first move for service businesses with clear search demand.
Meta Ads Wins for Creating Demand
If your product is visually compelling but not yet something people are actively searching for — a new fashion line, a home decor brand — Meta's interest and behavior-based targeting introduces your product to the right audience before they know they want it.
The Real Answer: Most Businesses Need Both
In practice, most of our most successful clients run both platforms in tandem — Meta building awareness and retargeting audiences, Google Ads capturing the resulting search demand as those same people move down the funnel.
A Simple Starting Framework
- High search volume for your product/service? Start with Google Ads.
- Visually distinctive product, low existing search demand? Start with Meta.
- B2B, professional services, recruitment? Consider LinkedIn alongside Google.
- Limited budget? Pick one platform, prove ROI, then expand.